This custom interior lining was designed and manufactured for a 175 square metre Hexadome structure commissioned by Extreme Drinks and installed at the Milk and Cookies Festival in Cape Town. The brief was to create a fully immersive brand environment that transformed the interior of the dome into a bold, high-energy activation space. Precision-printed stretch fabric was used to follow the complex geometry of the Hexadome, resulting in smooth tension, clean lines, and uninterrupted branding throughout the structure.
The vibrant colour gradients and oversized logo elements were engineered to remain visually striking across changing light conditions, from daytime festival crowds to evening performances. The lining was installed with the assistance of Urban Tribe, while the Hexadome structure itself was supplied and installed by the RAD Group. As with all Fusion Linings projects, the lining was custom patterned, reinforced, and finished for durability and efficient on-site installation. The completed Hexadome became a standout brand activation at the festival, demonstrating how tailored interior linings can elevate temporary structures into immersive branded environments.